About Us


Welcome to RockOn Kids – where the spirit of rock meets the curiosity of childhood!

Here is a song for you, Kids!

Founded by seasoned music journalist and lifelong heavy metal enthusiast Sam O’Black, RockOn Kids was born from a simple but powerful belief: rock music isn’t just alive — it’s evolving, and it belongs to the next generation.

Sam has spent decades immersed in the world of music, interviewing legends, attending countless gigs, and living the loud, passionate life of a true rocker. But one question inspires him more than anything else: what if the power of music could be shared with kids from the very beginning?

At RockOn Kids, we’re all about igniting young imaginations through the magic of music. We curate a fun, safe, and inspiring range of kid-friendly instruments—from mini electric guitars to pint-sized drum kits—designed to spark creativity, build confidence, and maybe even start the next great family band.

Whether your child is just starting to explore rhythm and sound, or already rocking out in the living room, we’re here to support their journey. Because rock isn’t just a genre—it’s an attitude, a way to express, and a legacy to pass on.